Music Supervision: The Final Frontier

In a far-off parallel universe, there’s a reality in which our library doesn’t have the perfect track for every job. Obviously that would never happen in this timeline, but in honor of that other, less fortunate dimension, we’ve broadened our horizons.

We’re over the moon to add Music Supervision to our list of services. Despite the talent of our composers and the variety in our library, we know how valuable a pre-existing popular song can be in an ad or story. While we do make exclusively excellent music, we accept that excellent music is not exclusively made by us.

Need rights for a re-record? Want to license a mega hit? Can’t find the perfect sync?

Look no further.

Our Process

As much as we’d love to spend all day talking music, we know that music has different roles in every production. Our process begins by understanding exactly what that role is; does the track need to blend into the background, or does it need to be at the forefront of the piece, propelling the story?

From there, we consider all options that not only meet the creative goals, but also fit into the logistical puzzle. Does it make sense to license a pre-existing track? What about custom score? Would a library track work? This is where the fun begins.

Whether it’s a completely custom-made score, a license for a hit song, or a library track to fit in as background music, we will take it too far. It’s an obsession. Our therapist said we should take it easy, but that’s no fun. We know that music can transform a project. And it’s not just getting the right vibe, it’s a chance to connect with your target audience. It provides an opportunity to align your campaign with your target market.

Our Work

Buchanan’s Whisky | Fútbol 2022

Angi | Angi That

Door Dash | Let’s All Go to the Lobby

Corewell Health | We Can

NFL | Draft 2023

Uber Eats | If You’re Lucky

Angi That: A Case Study

When we opened our doors to the world of Music Supervision, the first project came from our friends at Milk Agency. They had a very tricky assignment and they knew music would be the key to its success.

The agency was tasked with building awareness and trust for a re-branded company called Angi (formerly known as Angie’s List). The mission: Turn “Angi” into an everyday verb.

A little wordplay went a long way for the brand and we were able to help the agency leverage the song’s pre-existing cultural status to benefit the client’s branding and marketing needs. Read the full case study below.

Give us a shout.

And by shout we mean it, we’ve got the tunes cranked!

What People Are Saying

  • "Over the years, we’ve been fortunate to have the opportunity to work with Howling Music and their team of musical savants. Not only are they incredibly talented, but their spirit of collaboration and who they are as people, make the journey even more rewarding."

    David Angelo, Founder / Chairman David & Goliath

  • “I’ve been a fan of David Grow’s since he was a puppy. A very talented, pleasure-to-work-with puppy. Always delivers. Throw him a job and see what I mean. Good human.”

    Cameron Day, ECD Two Headed Cam

  • “They make us look like geniuses. No matter where I’m at, Howling Music stays in my contacts. They’re go-to for me.”

    Alan Whitley, Group CD Wunderman Thompson ATL

  • “You guys have amazing gifts! Thank-you for continuing to share them with us at GTB.”

    Kirk Sieder, Creative Director GTB, Atlanta

  • “Howling Music not only brings incredible talent to every assignment, but they continually push to top themselves every step of the way.”

    Margaret Bond, VP / Group CD LGA

  • “These guys are so bad at their job that I keep going back to them with music briefs. I keep hoping that they’ll fail so I can finally tell them to GTFO. But, they keep nailing it, so I guess I’ll keep running back to them.”

    Ann Truong, Producer David & Goliath

  • “Howling Music has done first class work regardless of the size of my budget. That’s the mark of true integrity.”

    Ken Butts, Creative Director Zimmerman Advertising

  • “Outside of having great original composition skills, Howling Music’s library hits the spot.”

    Celestina Lucero, Producer Innocean USA