What’s So Great About Ad Attack?

Let’s cut to the chase: everything.

At its best, effective ad music builds instant emotional connections, tells a story, and reinforces branding—all in a matter of seconds. It’s like great haiku: short, powerful, and punchy.

For over 25 years and counting, Howling Music has been at the forefront, scoring countless spots for the world’s biggest brands. We’ve been in the trenches—learning exactly what makes ad music work.

After years of development, we’re proud to introduce Ad Attack—a music label built specifically for advertising by people who live and breathe ad music. Here’s the thing: great ad music is never obvious, never generic, and never imitative. It’s driven by genuine artistic vision while still delivering on broader branding and messaging goals.

Sounds tricky? It is. For years, clients have asked us to turn our ad-music know-how into a library. With Ad Attack, we’ve done just that—blending artistry and strategy into a label built to elevate.

Your next great campaign starts here.