1. An artistic center.
Ad Attack was built to preserve the individuality of its composers’ musical perspective—even in the context of advertising. Every track starts with a brief, but we believe that when it’s shaped by the composer’s individual artistic vision, a powerful creative voice emerges.

2. Structured to serve the story.
Great advertising is great storytelling—with a beginning, middle, and end—and our music supports that arc. Ad form becomes part of our artistic template, but we know how to work within that framework to achieve something honest and emotionally rich.

3. Real musicians. Real instruments.
We like the sound of real people playing real instruments in real studios—of air moving through a room and the nuanced imperfections of human interaction. Our music is for people who hear those imperfections as something deeply human—honest, immediate, and resonant.

4. Weird. In a Good Way.
Our music’s eclectic—not because of a strategy, but because that’s who we are. A bunch of misfits who somehow found our fellow misfits in, of all things—advertising. Our mascot is a one-eyed bulldog with almost no teeth. We didn’t name him. He named us.