Don’t Whine. Howl.
Since 1999, we’ve scored hundreds of spots for
the world’s biggest brands.
Clio Award winners. Grammy-nominated.
Bad dogs, good music.
Custom Work
Buchanan’s Whisky | Fifa World Cup
Ford | Live Free and Drive
Mini Cooper | Clown
NFL | Deebo
NFL | Football Is For Everyone
Domino’s |Stacy’s Leftovers
Marriott| The Power of Travel
Hewlett Packard |Star Wars
Jack In The Box | Tiny Tacos
Audio Branding
Mnemonic: Small sounds can do huge things.
A mnemonic, or memory device, is any learning technique that aids information retention or retrieval in human memory.
Audio Mnemonics turn brand messages into structured, sensory patterns—rhythm, sonics, or melodic phrasing—that the brain encodes more deeply and retrieves more reliably.
Our Work
This was for Dove's International/European brand. They wanted something feminine while possessing some authoritative gravity. We originated the lyric.
We can't lay claim to the note combination, but we created these sonics which were used in many Outback spots in various forms.
This audio logo was meant to underscore a retro superhero motif a la "The Incredibles" demonstrating strength over adversity.
This hospital brand was in search of a simple melody reflecting human empathy intersecting with cutting edge technology.
This was for their international personal care products and was meant to suggest confidence and quality.
This was a mnemonic for Nike's LeBron James' version of the Air Jordan. They wanted something Urban but fun and accessible.
This senior living brand wanted organic simplicity combined with identifiability.
This upscale heating and air brand wanted something very human and emotive with a solo female voice.
This GM product was aimed at high-capacity, high-performance truck buyers. The idea was to infuse classic rock muscularity with human emotion.
Our Process
We believe audio branding should be part of a broader marketing and branding strategy so it's important that we understand the brand historically and aspirationally. Accordingly, we typically conduct a brand audit, and work collaboratively with our clients to ensure we have shared goals for the audio branding. Then, we engage in a demoing process which may involve several stages of concepting and revisions. Ultimately, effective audio branding results in sound or musical elements which are instantly recognizable, connecting listeners with the brand in an emotive, almost visceral way.