Mnemonic: Small sounds can do huge things.

Musical mnemonics make use of pitch, timbre, melody, rhythm, and other audio devices to help people remember stuff. They’re ear worms. In the music biz, we call them “hooks” because they stick around.

As dog people, we liken sonic branding and mnemonics to Pavlov and his famous pooch. We’ve never made a person drool at the sound of our sonics, but that doesn’t mean we’ll stop trying.